Lift Movement Co.
Complete website build and handover for a Perth exercise physiology practice. From blank canvas to a live, client-managed site with full documentation.
Industry
Health & Fitness
Location
Perth, WA
Platform
Vzy.co
Pages
8+ pages
liftmovementco.com.au
The Challenge
Specialist expertise, invisible online
Lift Movement Co. is a Perth-based exercise physiology and personal coaching service specialising in strength training, injury rehabilitation, osteoporosis management, and women's fitness programs for those over 40.
They had real expertise in niche areas that people actively search for — but no proper website to be found. Their services, team credentials, and specialist programs existed only in conversation and printed flyers. Potential clients searching for exercise physiology in Perth weren't finding them.
They needed more than a basic landing page. They needed a site that communicated clinical credibility, showcased their specialist programs, and made it easy for new clients to get in touch.
Professional Web Presence
A site that matched their clinical expertise — not a generic template that could be any gym.
Specialist Program Showcase
Dedicated pages for niche programs — Lifting for Women 40+, osteoporosis management — not buried in a generic services list.
Lead Generation
Contact form, newsletter signup, and clear calls-to-action to convert browsers into booked assessments.
Self-Sufficiency
The client needed to manage the site themselves after launch — no ongoing developer dependency.
The Approach
Build, audit, hand over
This wasn't just about building a website — it was about delivering a complete package the client could own and maintain with confidence.
Discovery & Structure
Mapped out the business: services offered, specialist programs, team credentials, locations, and the types of clients they wanted to attract. Built a site architecture that gave each service area and specialist program its own dedicated page — not generic catch-all sections.
Website Build
Built on Vzy.co — a platform chosen for its simplicity (the client needed to maintain it independently). Home, About, Team, Services with sub-pages, specialist Programs (Lifting for Women 40+, Osteoporosis), Locations, and Contact. Integrated a contact form, newsletter signup, Ackee analytics, and Instagram feed.
Comprehensive Audit
Ran a full 7-dimension website audit across accessibility, UX, UI design, performance, and SEO. Scored 64/100 with clear priority actions identified. Created a prioritised improvement roadmap the client could action over time — high-impact items first.
Documentation & Training
Created a complete handover package: Vzy User Guide, Domain Reference, Training Agenda, and Handover Checklist. Then delivered a live training session walking through everything — editing pages, managing forms, understanding analytics. The client walks away self-sufficient.
Deliverables
What was delivered
Website (8+ Pages)
- Home — hero, value prop, calls-to-action
- About — practice story and philosophy
- Team — individual practitioner profiles
- Services — with dedicated sub-pages
- Programs — Lifting for Women 40+, Osteoporosis
- Locations — practice addresses
- Contact — form, newsletter signup
Handover Package
- Vzy User Guide — full platform walkthrough
- Domain Reference — DNS, hosting, renewal info
- Training Agenda — structured session plan
- Handover Checklist — sign-off tracker
- Website Audit Report — 64/100 baseline
- Improvement Roadmap — prioritised next steps
- Live training session — 45 minutes
Integrations & Features
Contact Form
Newsletter
Ackee Analytics
Instagram Feed
The Audit
Honest assessment, clear roadmap
After the build, I ran a comprehensive audit to give the client a baseline and a clear path forward. No sugarcoating — an honest score with prioritised improvements.
64
Overall /100
78
UI Design
65
UX
62
Performance
52
Accessibility
Prioritised Improvement Roadmap
Create Services & Programs landing pages
Add alt text to all images
Add meta descriptions to all pages
Add location hours and Google Maps
Check colour contrast ratios
Key Takeaways
What made this work
Platform Matches the Client
Vzy.co was chosen specifically because the client needed to maintain the site independently. A WordPress or custom build would have created ongoing developer dependency — the opposite of what they needed.
Handover Is the Deliverable
The website alone isn't the value — the complete handover package is. Documentation, training, and a prioritised roadmap mean the client owns their web presence fully, not just rents it from a developer.
Audit Creates Future Value
The 64/100 audit score with a prioritised improvement roadmap isn't a criticism — it's a gift. It gives the client a clear, actionable path to continuously improve their site over time, with the highest-impact items first.
Niche Content Wins SEO
Dedicated pages for "Lifting for Women 40+" and "Osteoporosis Management" target specific searches that a generic "services" page never would. People searching those exact terms now find the practice.
Skills Demonstrated
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Need a website that works for you?
From build to handover, I deliver websites you can actually manage yourself — complete with documentation, training, and a clear improvement roadmap.