Services
Different disciplines.
One methodology.
Every project starts the same way: understand the problem, research the landscape, develop the strategy. Design is the last step, not the first.
Brand Strategy & Identity
Every brand project starts with competitive research and strategic positioning - before any design decisions.
I develop the strategy, then design a comprehensive visual system to express it: logo, colour, typography, photography direction, motion design, and brand guidelines. The result is a brand that works as a competitive advantage, not just a visual.
Brand work is where learning science meets commercial strategy. I think about cognitive load, message hierarchy, and what your audience will actually remember 24 hours later.
eLearning Development
Training that people sit through doesn't work.
I design learning experiences built on behaviour change principles - scenario-based, interactive, and measured against real outcomes. Not compliance theatre. Not click-next-to-continue.
Built with Articulate Storyline and Rise. SCORM-packaged for your LMS. Designed to change what people do, not just what they know.
Web Development
A website is a brand's most important touchpoint.
I build focused sites that convert - strategy-driven content, SEO foundations, and handover training so you own it completely. Every page structured to guide attention and make the next step obvious.
Built on modern platforms you can actually update yourself. Ready in weeks, not months. No WordPress bloat, no agency timelines.
Graphic Design
Brand-consistent design across every touchpoint.
Social media, print, presentations, campaigns. Every piece follows the strategy, not just the style guide. No decoration for decoration's sake.
Whether it's a single asset or ongoing creative support, you get the same strategic methodology applied to every design decision.
AI-Generated Editorial
Imagery
I use AI to generate editorial photography for client projects. Portraits, lifestyle scenes, brand imagery. Warm film tones, visible grain, the kind of texture that stock libraries don't have. Every image is directed, iterated, and selected by hand.
This works as a standalone deliverable or as part of a broader brand, web, or campaign project. If you need custom imagery but a photoshoot isn't in the budget, this is the option worth exploring.
Photo to Professional
Your phone photos, transformed into polished brand imagery. AI-powered enhancement that fixes lighting, backgrounds, colour grading, and resolution – so every image looks like it was shot by a professional.
Send Your Photos
Upload the images you want enhanced – headshots, product shots, team photos, anything.
AI Enhancement
Professional relighting, background cleanup, colour grading, and 4K resolution upscaling.
Brand Colour Grade
Optional: match your brand palette so every photo feels cohesive across your website and socials.
Download & Use
Receive web-optimised and print-ready versions. Ready for LinkedIn, your website, or marketing materials.
Quick Polish
5 images enhanced
Brand Refresh
15 images enhanced
Complete Overhaul
30+ images enhanced
Brand Personalisation
Custom audio, interactive apps, AI-powered tools – anything that makes your brand impossible to confuse with someone else's. Here's what that looks like in practice.
Sounds of Francis
49-track brand soundtrack for a BJJ academy
Hablemos
Week 3 – En la cocina
Hablemos Espanol
A 12-week Spanish learning app built as a teaching tool for my son
Brand Soundtrack Service
Original music that sounds like your brand. Not stock audio – bespoke tracks built from your values, your culture, and your audience's energy.
Your Story
We extract your brand philosophy, team culture, and the moments that matter.
Genre Match
Each topic gets paired with a genre that amplifies its energy – neo-soul, trap, lo-fi, drill.
Lyrics + Production
Custom lyrics written from your voice, then produced with AI music generation and human curation.
Content Bank
Every lyric becomes a quote library – ready for social media, posters, merch, and brand storytelling.
"Your journey, your journey, nobody else can walk it. You showed up with the weight of the world across your back – that's powerful enough."
– From Your Journey, written for Francis Jiu Jitsu's philosophy series
Presentation Design &
PowerPoint Upgrades
Default templates make every presentation look the same. Whether it's a pitch deck, board report, or conference talk, I design slides that support the message instead of burying it.
Send me your existing deck and I'll transform it. Or start from scratch with a custom template system your whole team can use. Consistent branding, clear hierarchy, visuals that actually help people follow the story.
Email Signature
Design
Every email your team sends is a brand impression. Most signatures are an afterthought - plain text, inconsistent formatting, broken images. It takes five minutes to notice and five seconds to judge.
I design branded HTML signatures that look consistent across Gmail, Outlook, and Apple Mail. Your logo, colours, links, and social icons - all formatted correctly and easy for anyone on the team to install.
Works as a standalone service or as a natural add-on to any brand identity project. One signature or a full team rollout.
Sarah Chen
Practice Manager
Meridian Health
Now Accepting New Patients
Book online at meridianhealth.com.au
AI Enablement
Most business owners know AI matters. Few know what to do with it on Monday morning.
I run hands-on workshops and 1:1 coaching sessions that get you actually using the tools - not just watching demos. ChatGPT, Microsoft Copilot, AI image generation, and workflow automation. Practical skills applied to your real work, not generic tutorials.
I also build self-paced courses you can roll out to your whole team. Same practical approach, available on demand.
Business Automation
You started a business to do work you love, not to spend half the day on admin. Booking confirmations, follow-up messages, answering the same three questions on Instagram - it adds up fast.
I build systems that handle the repetitive stuff so you can focus on your actual craft. Self-service booking pages, AI chatbots that answer client questions 24/7, and automated workflows that connect your tools together.
Not enterprise-grade, six-figure software projects. Practical, affordable automation for small businesses and solo operators who need things to just work.
Ready to start?
Not sure which service fits?
Tell me the problem.
That's normal. Tell me what you're working on and I'll outline the best approach.