Educational Guides
Resources for
better decisions
Practical guides drawn from real project experience. Whether you're commissioning brand work or planning a training program, these will help you ask the right questions and get better outcomes.
Instructional Design & eLearning
Learning that actually works
Good training changes behaviour. These guides cover the fundamentals of instructional design, what makes eLearning effective, and how to brief a project for the best results.
What is Instructional Design?
The discipline explained for non-specialists. Evidence-based learning, the ADDIE framework, and common misconceptions debunked.
8 min readEffective eLearning Components
What makes eLearning work: interactivity, scenario-based learning, meaningful assessment, and the structure that ties it together.
10 min readWriting a Training Brief
How to brief an eLearning project for success. Problem definition, audience analysis, scope boundaries, and success criteria.
7 min readReady to start?
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