Educational Guides
Resources for
better decisions
Practical guides drawn from real project experience. Whether you're commissioning brand work or planning a training program, these will help you ask the right questions and get better outcomes.
Brand Strategy
Building brands that mean something
A brand is more than a logo. These guides walk through the strategic foundations, visual systems, and verbal identity that make brands work.
Brand Foundations
What a brand actually is beyond the logo. Purpose, vision, values, and positioning — the strategic bedrock that everything else builds on.
8 min readBrand Components
The elements of a brand system: visual identity, verbal identity, and experiential identity. What each layer does and how they work together.
10 min readVisual Assets Guide
Logo files, colour systems, typography, and photography style. What you should expect to receive and what to ask for.
7 min readTone of Voice
Developing consistent messaging across every touchpoint. Voice dimensions, practical application, and the dos and don'ts that keep it real.
9 min readInstructional Design & eLearning
Learning that actually works
Good training changes behaviour. These guides cover the fundamentals of instructional design, what makes eLearning effective, and how to brief a project for the best results.
What is Instructional Design?
The discipline explained for non-specialists. Evidence-based learning, the ADDIE framework, and common misconceptions debunked.
8 min readEffective eLearning Components
What makes eLearning work: interactivity, scenario-based learning, meaningful assessment, and the structure that ties it together.
10 min readWriting a Training Brief
How to brief an eLearning project for success. Problem definition, audience analysis, scope boundaries, and success criteria.
7 min readReady to start?
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