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"The best physio in town doesn't look like a hospital. It looks like somewhere you'd take a first date."
Clinical and inviting aren't opposites. Meridian is a complete brand identity for the physiotherapy clinic that proves you can be medically credible and genuinely welcoming at the same time.
Display Font
Plus Jakarta Sans
Bold, geometric sans-serif for headlines. Modern and confident without being cold.
Body Font
Plus Jakarta Sans
Same family at lighter weights for body text. One font, complete consistency. Clean and clinical.
A single-family type system. Same font, different weights. Total visual consistency.
Brand Essence
The clinic that looks as good as it heals. Where patients feel welcome before they even check in. Evidence-based care wrapped in design that actually cares.
Tone of Voice
Confident but approachable. Clinical knowledge delivered like a conversation, not a diagnosis. Professional without the cold shoulder.
What's inside
Everything you need to launch this brand, packaged in a single download.
Brand Guidelines PDF
8-12 page positioning, essence, audience, tone of voice
Logo Suite
Primary, mark, wordmark in SVG + PNG + reversed
Colour Palette
HEX, RGB, CMYK values + Adobe swatch file
Typography System
Font pairings, sizes, weights + Google Fonts links
Social Media Templates
3 Canva templates + business card + email signature
Interactive Brand Kit
Click-to-copy HTML reference with live colour + font preview
Photography Direction
Mood board + AI image generation prompt for on-brand visuals
The Hook
Creative concept + social post script + video concept one-pager
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Own this brand
Complete brand identity kit, instant download.
$297 AUD
Buy this conceptSecure checkout via Stripe. Instant download after payment.
Love the direction?
If Meridian's approach speaks to you but you need a brand built around your own clinic, custom brand strategy starts from $2,500.