Drop 002
"The toughest person you know cries in the car after drop-off. Every Tuesday."
A parenting brand where vulnerability is strength. Held is a complete brand identity for the platform that meets parents exactly where they are - tired, trying, and braver than they think.
Display Font
Libre Baskerville
Elegant, literary serif for headlines. Warm and trustworthy, like a letter from a friend.
Body Font
Inter
Clean, readable sans-serif for body text. Comfortable at any size, never clinical.
Brand Essence
The safe space where perfect parenting dies and real parenting begins. Not advice. Not judgement. Just someone who gets it.
Tone of Voice
Gentle but honest. Like a best friend who tells you the truth but always with kindness. Never preachy, never condescending, always alongside.
What's inside
Everything you need to launch this brand, packaged in a single download.
Brand Guidelines PDF
8-12 page positioning, essence, audience, tone of voice
Logo Suite
Primary, mark, wordmark in SVG + PNG + reversed
Colour Palette
HEX, RGB, CMYK values + Adobe swatch file
Typography System
Font pairings, sizes, weights + Google Fonts links
Social Media Templates
3 Canva templates + business card + email signature
Interactive Brand Kit
Click-to-copy HTML reference with live colour + font preview
Photography Direction
Mood board + AI image generation prompt for on-brand visuals
The Hook
Creative concept + social post script + video concept one-pager
1 of 1
Own this brand
Complete brand identity kit, instant download.
$297 AUD
Buy this conceptSecure checkout via Stripe. Instant download after payment.
Love the direction?
If Held's warmth speaks to you but you need a brand built around your own story, custom brand strategy starts from $2,500.