Drop 001
"Your grandma's kitchen didn't have a menu board. It didn't need one."
A cafe brand built on belonging, not coffee snobbery. Bodega is a complete brand identity for the neighbourhood kitchen that makes you feel like you never left home.
Display Font
DM Serif Display
Bold, cinematic serif for headlines and brand moments. Warm and authoritative.
Body Font
DM Sans
Clean, geometric sans-serif for body text and UI. Readable at any size.
Brand Essence
The neighbourhood kitchen where everyone belongs. Not a coffee shop. Not a brunch spot. Home, with better pastries.
Tone of Voice
Warm, unhurried, familiar. Like a friend who always has the kettle on. Never pretentious, never trying too hard.
What's inside
Everything you need to launch this brand, packaged in a single download.
Brand Guidelines PDF
8-12 page positioning, essence, audience, tone of voice
Logo Suite
Primary, mark, wordmark in SVG + PNG + reversed
Colour Palette
HEX, RGB, CMYK values + Adobe swatch file
Typography System
Font pairings, sizes, weights + Google Fonts links
Social Media Templates
3 Canva templates + business card + email signature
Interactive Brand Kit
Click-to-copy HTML reference with live colour + font preview
Photography Direction
Mood board + AI image generation prompt for on-brand visuals
The Hook
Creative concept + social post script + video concept one-pager
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Own this brand
Complete brand identity kit, instant download.
$297 AUD
Buy this conceptSecure checkout via Stripe. Instant download after payment.
Love the direction?
If Bodega's warmth speaks to you but you need a brand built around your own story, custom brand strategy starts from $2,500.